Canvas Worldwide, LLC.

  • Strategist, Social

    Job Locations US-CA-Playa Vista
    ID
    2019-1122
    Category
    Social Media
    Type
    Regular Full-Time
  • Overview

    The Social Strategist for Canvas Worldwide’s Social Media & Brand Strategy team will help drive continuous improvement and innovation in the social media marketing efforts for various clients.

    Responsibilities

    • Help oversee social media strategy planning and activation for entertainment networks and programming.
    • Assist with planning paid buys on social platforms.
    • Work with a team of other social strategists, ensuring different accounts are being planned with the same rigor, principles and sophistication.
    • Interface with other Canvas Worldwide activation teams and divisions to ensure that plan components across TV, OOH, Print, Audio, digital, etc. are positively impacted by an applied social sensibility
    • Help establish leading relationships with key social platforms and technologies to drive adoption of products, practices and opportunities that support client objectives.
    • Reporting on all client channels, delivered to all partners (brand/client, creative, and internal)
    • Tracking the progress of approvals, ATBs & IOs, final reports, etc. per each assigned community management team
    • Delivering analysis and insight to inform strategy and activation per each community management team
    • Ideating and implementing original engagement tactics, in accordance with the strategy and creative teams, for all accounts
    • Keeping a finger on the pulse of new and emerging social media platforms and first-to-market opportunities
    • Delivers on the following day-to-day Social Media & Relationship Marketing campaign deliverables:
    • Brainstorming and strategy development
    • Generating recommendations and proposals
    • Pitching to colleagues and clients
    • Communicating to key partners, vendors and other agencies
    • Managing timelines, action logs and related process documents
    • Crafting and reviewing reports and final campaign analysis
    • Speaking to successes and learnings
    • Researches and stays up to date of all social media trends, platforms, developments, vendors
    • Develops valuation tactics for assessing social media successes
    • Pushes all partners to enhance earned media optimization and measurement approaches

    Qualifications

    • Bachelor’s Degree
    • Candidate must have 1-3 years’ experience in a related position or digital marketing role.
    • Working knowledge of social media management tools/platforms (Sprout Social, Curalate, etc.)
    • Demonstrate examples of selling through emerging concepts
    • Must be inclined to establish relationships and partnerships as opposed to vendor interactions
    • Must have the ability to synthesize large amounts of data into actionable information
    • Must be inspired to create and evolve in a nimble, ever-changing space

     

     

     

    Salary and Benefits

    Competitive salary.  Generous benefits including health coverage, unlimited PTO and matching 401(k)

     

    Canvas Worldwide is an Equal Opportunity Employer

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

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