Canvas Worldwide, LLC.

  • Associate Director, Search & Social

    Job Locations US-CA-Playa Vista
    ID
    2019-1327
    Category
    Search and Social
    Type
    Regular Full-Time
  • Overview

    The Associate Director of Search and Social at Canvas Worldwide is responsible for leading all aspects of the paid search and paid social team for well-known brands in the automotive, CPG and consumer products categories

    Responsibilities

    • High level participation in all strategic media planning and execution
    • Ensure accurate and timely completion of all administrative tasks by department supervisors. This includes time-tracking, adherence to documentation of tasks in project management software, and timely completion of all deliverables and objectives
    • Guide and mentor direct reports on paid search and social best practices
    • Act as a liaison between the Search and Social team and other departments to improve knowledge and understanding of paid search and social offerings
    • Provide strategic insight during planning process of Search and Social campaigns to target key terms and audiences with effective messaging
    • Stay current with industry updates and relay details to the Search and Social team as well as client
    • Develops and maintain a deep understanding of client business, relate this to the growth of the search/social practice and effectively communicate to the team
    • Present campaign performance to key stakeholders in a clear, concise and easy-to-understand fashion
    • Manage and introduce strategy development across different markets using various research and analysis tools to implement market-specific campaigns
    • Lead client discussions on campaign optimizations, testing, course correction, new offerings, and other campaign-centric initiatives
    • Serve as a resource for team members for advice and counsel

    Qualifications

    • Proven track record of success in growing and scaling operations in previous roles.
    • Ability to present and sell strategies/plans through to the client
    • 5+ years of work experience in paid search & social marketing platforms (SEM: Google AdWords, Bing Ads, Gemini; Paid Social: Facebook/Instagram, Twitter, Snapchat, YouTube, LinkedIn)
    • 3+ years of experience managing teams of 3+
    • Experience managing large media budgets and achieving monthly goals for spend and key performance metrics
    • Ability to manage multiple projects in a fast-paced environment under strict deadlines
    • Experience with ad serving & bid management platforms (e.g., Google Ads 360, Marin, Kenshoo, Unified, 4C)
    • Bachelor’s degree, concentration in business, marketing, or advertising preferred but not required
    • Strong analytical and technical skills
    • High competency level in MS Office products including Excel and PowerPoint.
    • Professional and respectful demeanor in dealing with internal and external business partners.

     

     

     

    Salary and Benefits

    Competitive salary.  Generous benefits including health coverage, unlimited PTO and matching 401(k)

     

    Canvas Worldwide is an Equal Opportunity Employer

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

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