Canvas Worldwide, LLC.

Sr. Strategist, Brand Strategy

Job Locations US-NY-New York
ID
2020-1510
Category
Brand Strategy
Type
Regular Full-Time

Overview

Assist and support the development of strategic multimedia media plans. Be a steward of information and a resource for research that helps identify insights that inform strategic direction. The Senior Media Planner will often take the lead on individual projects, but always collaborate on daily business needs.

Responsibilities

Strategic Development

  • Collaborate on media and marketing recommendations using a holistic media approach
  • Support the creation and maintenance of strategic and integrated client media plans and marketing recommendations
  • Utilize research and planning tools to help generate and support insights
  • Focus on details, including having strong data/rationale support recommendations
  • Have an intimate knowledge of the client’s brand and product details
  • Be proactive: Show interest in constantly learning and growing

 

Integration

  • Work collaboratively with multiple groups both internally and externally (client and creative agency)
  • Manage workflow and process procedures are followed and manage expectations accordingly

 

Stewardship and Responsibilities

  • Represent Canvas Worldwide professionally with clients and industry
  • Ensure that deadlines are met, including managing expectations internally
  • Manage accurate monthly budgets in conjunction with the Budget Manager
  • Provide oversight of Assistant Media Planner to ensure work is 100% error-free
  • Maintain proper documentation so information can be easily retrieved

Qualifications

  • Bachelor’s degree required
  • 2-4 years of experience in Media Strategy or Planning
  • Proven ability to drive projects from start to finish
  • Excellent written and verbal communication skills
  • Strong presentation skills, ability to communicate to internal managers and clients
  • Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to direct reports
  • High level proficiency and knowledge of Microsoft Office products as well as planning tools
  • Strong organizational and analytical skills
  • Excellent time management skills and ability to follow through
  • Extremely detail-oriented and precise
  • Proven ability to maintain strong internal, external, and client relationships

 

Salary and Benefits

Competitive salary.  Generous benefits including health coverage, unlimited PTO and matching 401(k)

 

Canvas Worldwide is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

CA Applicants: Canvas Worldwide practices Fair Chance Hiring

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