Canvas Worldwide, LLC.

Associate Director, Brand Strategy

Job Locations US-NY-New York
ID
2020-1541
Category
Brand Strategy
Type
Regular Full-Time

Overview

As your favorite fortune cookie might say "luck is when preparation meets opportunity".

 

Canvas Worldwide seeks a well-prepared Associate Director, Brand Strategy for this golden opportunity. Reporting to the Managing Director, the Associate Director manages a team in the creation, execution and stewardship of strategic measurement and insights plans/deliverables associated with client campaigns. The good cop to the Director’s bad cop… or the bad cop to the Director’s good cop as dictated by the situation. 

 

A strategic leader in a cut-off tee shirt... because you don’t waste time rolling up your sleeves to pitch in.

Responsibilities

Strategic Development

  • Collaborate on media and marketing recommendations using a holistic media approach
  • Develop, implement and maintain strategic and integrated client media plans and marketing recommendations
  • Build plan options that deliver against objectives
  • Focus on details, including having strong data/rationale support recommendations
  • Have an intimate knowledge of the client’s brand and product details
  • Be proactive: Show interest in constantly learning and growing

 

Integration

  • Work collaboratively with multiple groups both internally and externally (client and creative agency)
  • Ensure that multiple groups work seamlessly and provide content that informs and supports strategic direction

 

Manager & Mentor

  • Represent Canvas Worldwide professionally with clients and industry
  • Direct your team while fostering an environment for growth and learning
  • Ensure that deadlines are met, including managing expectations internally
  • Promote an open and supportive working environment where opinions, views, and ideas are welcome and shared
  • Ensure the team is informed of a broader view of client needs and strategies
  • Deliver accurate monthly budgets in conjunction with the Budget Manager
  • Provide oversight on junior staff to ensure work is 100% error-free

Qualifications

    • Creativity is your middle name
      • Will consider candidates with other middle names if you happen to be a creative person
    • 5-10 years of experience in Media Strategy or Planning
      • Experience in the Financial Services, Banking, and/or Insurance category preferred
    • 5+ years mentoring and developing staff
    • Experience in both online/offline planning and full funnel campaign KPIs
    • You have at least one amazing “for a minute I wasn’t sure if we could pull it off, but we did” story
    • Proven ability to drive projects from start to finish
      • Proven ability to reroute to finish when initial path is impeded by an unforeseen change in direction
    • Past clients love you, miss you, and send you the occasional greeting card
    • Strong presentation skills, ability to communicate to internal managers and clients
    • Skillful ability to prioritize and handle multiple tasks with flexibility while communicating priorities to direct reports
    • High level proficiency and knowledge of Microsoft Office products as well as planning tools
    • Custodian of the Canvas Worldwide spirit
    • Excellent time management skills and ability to follow through
    • Extremely detail-oriented and precise
    • Bachelor’s degree preferred
    • Ability to read job postings from start to finish

 

Competitive salary.  Generous benefits including health coverage, unlimited PTO and matching 401(k)

 

Canvas Worldwide is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

CA Applicants: Canvas Worldwide practices Fair Chance Hiring

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