Canvas Worldwide, LLC.

Specialist, SEM

Job Locations US-NY-New York
ID
2020-1545
Category
Search
Type
Regular Full-Time

Overview

Canvas is seeking a highly motivated SEM Specialist to join a fast-paced account supporting the Supervisor with daily execution of SEM campaigns. In addition to SEM, this role will also work in YouTube video (biddable and IO-based) so the right candidate would ideally have a desire to expand their knowledge of Adwords platforms

Responsibilities

  • Manage day-to-day campaign performance and analysis working in tandem with  Supervisor to deliver on client directives
  • Run search reports on a regular basis to mine for new keywords, creative text ad, and overall spend
  • Write initial draft of creative text ads based on briefing materials
  • Traffic, upload, and QA keywords, leveraging the Bid Management Tool process
  • Perform account diagnostic checks
  • Run reports as requested in Bid Management Platform and engine UIs
  • Format reports and set up data for analysis
  • Alert Supervisor of under or overspend, traffic abnormalities, and opportunities
  • Provide optimization recommendations based on spends and pacing for the account
  • Stay on top of the latest updates regarding tools and User Interfaces (AdWords, DoubleClick Search, etc.)
  • Deliver weekly search report
  • Post campaign analysis summary
  • Develops keyword lists and selects landing pages, then submitting for client approval
  • Launch confirmations with client and agency digital team

Qualifications

  • Bachelor's Degree
  • 1-2 years of experience preferably in a media/PR agency
  • Proven ability to drive projects from start to finish
  • Excellent written and verbal communication skills
  • Strong organizational and analytical skills
  • Excellent time management skills and ability to follow through
  • Extremely detail-oriented
  • Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to Supervisor
  • High level proficiency and knowledge of Microsoft Office products as well as planning tools

Salary and Benefits

Competitive salary.  Generous benefits including health coverage, unlimited PTO and matching 401(k)

 

Canvas Worldwide is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

CA Applicants: Canvas Worldwide practices Fair Chance Hiring

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